What is the product?: The product is Lay's Classic Potato Chips.
The "hook" (How does the product attract the audience?: The "hook" would be "It takes 12 muscles to smile or 3 simple ingredients.", it even says the ingredients that in the product "Just potatoes, all natural oil & a dash of salt", and where it says "Happiness & Simple", as well as the little girl enjoying a bag of the product.
Who is the target audience?: I feel like the target audience would be kids as well as parents. The kids are a target because of the young girl used in the ad. The parents would be a target as well because its "all natural" and they want there child to be happy.
Other than the product being sold, I feel like they are trying to sell happiness and enjoyment. They want children and parents to smile over something so simple. I feel as if childhood is being sold too, maybe the parents want their children to enjoy whatever they couldn't have and wanted so badly when they were growing up.
What is the product?: The product is Popchips.
The "hook" (How does the product attract the audience?: The "hook" is singer Katy Perry and the pictures of her with the product, the saying "Love without the handles nothing fake about em.", and the quote from Katy "I can't popchips straight to my lips. Good thing they don't go straight to my hips."
Who is the target audience?: The target audience is teenagers and both men and women who love and listen to Katy Perry. But I feel like the main target audience are young women who want to be in shape and eat right.
Other than the product itself being sold, I think that sex appeal and looking good is what is being sold. If a big celebrity like Katy Perry is selling a product she uses her charm no matter what the product may be.Also confidence and looking good is what is being should, from going to working out to evening wear the chips will not effect the way you look negatively.
The pictures draw the reader into the post making it even more interesting to read.
ReplyDeletethis ad analysis was very well planned out and i like that you chose something that everyone eats
ReplyDeleteKate Perry is a awesome hook for these Popchips! Might have to go buy a bag now.
ReplyDeleteI like both ads that you selected. They are so different, and they "promise" different intangible but desirable qualities just by eating a potato chip. Who knew my life could be as glamorous as Katy's if I just popped a pop chip as a snack! Agreeing w/ Taylor...off to buy a bag at this very moment! :)
ReplyDeleteI agree that the first ad sells "childhood," because in a sense, it is aiming at the emotions of the parent, who buys the chips, and that parents yearning for a simpler time.